Here’s what John McCain’s brain trust got wrong last night by having him appear on SNL. Once you satirize your own campaign as bereft and bankrupt, and your VP choice as “roguing” behind your back and conceding that this election is over but for the counting up votes, you cannot go back to the campaign trail and think your serious protestations about your opponent’s patriotism, socialism, terrorism, and so forth, can be taken seriously, and without a Palinesque wink and nod. It cannot.
McCain not so much parodied his campaign last night as he made a parody of his campaign las night. Big difference.
He not so much humanized himself as he etched himself into the american popular consciousness as an also-ran, a loser.
Sorry John, Joke was on you last night.